D. Samson & Sons (Pvt.) Ltd, the main marketing and distributing arm of the DSI Samson group, celebrated the International Flip Flop Day, which fell on June 19, by getting the members of its staff to wear DSI flip flop footwear to work on the day, thus enticing them to get a feel of this global event as well as to casually experience a carefree workday.
With an established household name spanning over half a century, DSI has achieved a status beyond that of any introduction. Flip flops, when categorized into volume and market share, plays a considerable role when it comes to sales alone for the company. DSI has produced over the years a number of flip flop collections from various brands and price ranges, to suit different demographical needs and lifestyles in the Sri Lankan footwear market.
Amongst its arrayed flip flop brands, Beat and Beach are two of the most well-liked and trendy names under DSI. Beat is a bright and stylish rubber slipper brand with a proclivity towards vivacious colours and striking designs developed by skilled product designers. This brand personifies energy, modern and yet an off-the-wall kind of feeling.
Beat is a mass market brand that is targeted towards youth who loves fashion.
Beach is ‘the’ core collection of rubber slippers that caters to a wider target audience in the country. This brand is poised on its levels of resilience and comfort.
D. Samson & Sons (Pvt.) Ltd is also one of the largest retail networks in the country that provides footwear, accessories and apparel to the local market. D. Samson & Sons are the sole distributors for local footwear brands of DSI, Ranpa, Samsons, Jessica and AVI whilst also distributing international brands such as Reebok, Puma, Fila, Clarks, Liberty, Taminto, Redtape and Proline Fitness.