Unilever Sri Lanka concluded its ‘Sathosa Idam Nidanaya’ campaign recently with an awards ceremony held at Water’s Edge, Battaramulla.
The epic campaign has changed the lives of three lucky grand prize winners – S. D. L. Kongahawatta, N. Pushparani Dharmasena, and D. Neranjan Kumara – as each walked away with a premium 10 perch plot of land, while 500 consolation winners were given Lanka Sathosa vouchers.
The ceremony was attended by Rishard Badurdeen, Minister of Trade and Commerce; Indika Ranathunga, Director, Ministry of Trade and Commerce; Sharmila Bandara, Marketing Director (Personal Care), Unilever Sri Lanka; and Dr. Rohantha Athukorala,Chairman, Lanka Sathosa.
“Sathosa is the largest retail outlet chain in the country, which is committed to better the lives of Sri Lankan shoppers .We welcome the partnership of a forward-thinking, global multinational such as Unilever Sri Lanka. It gives me great pleasure to handover these deeds that will have a powerful positive impact on the lives of the winners. I commend Unilever Sri Lanka for choosing Sathosa for this pioneering promotion,” said Rishad Bathiudeen, Minister of Trade and Commerce.
Unilever Sri Lanka partnered with Lanka Sathosa, the nation’s largest state-owned retail network, to pioneer this life changing land sale promotion across the island. The campaign which lasted from 1st to 31st June saw scores of people sending in entries. Winners were chosen from a raffle draw. To be eligible to enter the draw, shoppers had to purchase Unilever nominated brands Laojee, Vim, Surf and Sunsilk and send in the filled coupon.
“We are happy to have partnered with Sathosa on this epic promotion, as this promotion stands true to our company strategy of ‘Doing well by doing good’. We are hounoured to be able to make a meaningful, positive impact on the lives of all the winners.” said Sharmila Bandara,Director Marketing- Personal Care, Unilever Sri Lanka.
“Lanka Sathosa is the largest state owned Retail network in the country.
The government has plans to expand the 312 strong Sathosa network to 500 outlets by 2017. We are the price setters to the nation and we will continue innovate and add value to the middle and lower middle income consumers of Sri Lanka that accounts for more than half the population of the country,” said Dr. Rohantha Athukorala,Chairman of Lanka Sathosa .