SriLankan Airlines, the national carrier and a member of the oneworld alliance, reaffirming the success of its marketing communication endeavours, concludes 2019 with seven global awards.
The airline’s purple patch started at ITB Berlin earlier this year, where it won three coveted awards at the Golden City Gate Awards, beating over 148 submissions by 32 countries. The three awards included a First Star award in the Airlines – Corporate category for its product video, another First Star for its India Outbound video in the TV Cinema Spot category and a Third Star award in the same category for its Melbourne Marathon video 2018.
This was the third consecutive time that SriLankan Airlines was applauded at this podium and the second consecutive time that the airline managed to bag
Following the Easter Sunday tragedy that created a massive negative impact on the country’s tourism industry, SriLankan Airlines steered a passenger interaction initiative at its home base, Bandaranaike International Airport, coinciding with the cultural festival Vesak.
This campaign proved to be an overwhelming success, reaching an audience of 7.6 million people with 1.2 million engagements via live streaming over YouTube and Facebook, which went on to win the Best Marketing Innovation award from the Airline Passenger Experience Association (APEX), beating Qatar Airways and Virgin Atlantic that were the other shortlisted nominees in the category.
PATA Awards 2019 was another global platform where SriLankan Airlines was applauded after a break of 12 years.
The airline’s marketing campaign that marked the commencement of operations between Melbourne and Colombo, titled ‘Two Cities, One Spirit’, which stemmed from a place of honouring and celebrating the kinship between Melbourne and Sri Lanka, received a Gold award in the Marketing – Carrier category.
Proving the airline’s network strength and the consistency of its marketing communication endeavours, the airline managed to bag Asia’s Leading Airline to the Indian Ocean title for the third consecutive year and World’s Leading Airline to the Indian Ocean title for the fourth consecutive year, at the esteemed World Travel Awards, Asia and World ceremonies consecutively.
The airline was also nominated for the titles World’s Leading Airline, World’s Leading Airline – Business Class, World’s Leading Airline – Economy and World’s Leading Cultural Airline.