Fossil, the iconic mid-century designer brand was launched in Colombo recently with the opening of its flagship store at Arcade Independence Square Colombo. The highlight of the launch was an exclusive in-store event celebrating fashion with the elite community of Colombo and an eclectic mix of the who’s who of the city. The brand entered Sri Lanka through authorized distributor Softlogic Brands Pvt. Ltd, a fully owned subsidiary of Softlogic Holdings PLC, who will add yet another world renowned international brand to their already impressive portfolio.
Fossil is an American watch and lifestyle company, creatively rooted in authentic vintage and classic design. They strive to create high-quality watches, bags and more that preserve the best of the past while updating it for today. Allan Yee, Vice President, APAC – Distribution, Travel Retail & Franchise – Fossil Group, expressed his delight on The Fossil launch in Sri Lanka.
“We are delighted to have you all here to join us today to celebrate Fossil’s first New Concept store in Arcade Independence Square, Colombo (AIS). We could not be happier to be located in AIS, the heart of one of Colombo’s most exclusive shopping districts, and we know our brand will continue to grow distinctively here in Sri Lanka,” Yee said. He further said: “This store will be the first of many Fossil store opportunities in Colombo and will be the catalyst for further stores into Sri Lanka.”
Speaking about the association, Ashok Pathirage, Chairman, Softlogic Holdings PLC said,: “We are delighted to partner with Fossil and jointly open the first Fossil flagship store in the country. Fossil is a great brand, intrinsic with a rich history and an immensely high customer appeal. We are confident that the launch of Fossil with its wide array of on trend bags, watches and accessories would be a perfect fit to our current brand portfolio and undoubtedly make this brand more accessible to our customers in Sri Lanka.”