Serendib Flour Mills (SFML) recently extended its support to Sri Lanka’s premier food, agriculture and packaging exhibition, Pro-Food Pro-Pack, as the Silver sponsor of the event for the fourth consecutive year.
Conducted for the 16th successive year, from the 4th to the 6th of August, this year’s exhibition featured over 350 stalls and garnered overseas participation from countries across the region, including China, India and Dubai.
Endorsed and supported by the Ministry of Industry & Commerce, the Ministry of Agriculture, the National Agribusiness Council, the Processed Foods Development Initiative and the Institute of Food Science and Technology Sri Lanka, the Pro-Food Pro-Pack Exhibition is the most comprehensive and acclaimed food, beverage and packaging exhibition that is hosted in Sri Lanka.
The Serendib Flour Mills team utilized the three-day event to showcase the health benefits of 7 Star wheat flour, and also highlighted the brand’s B2B and B2C product information and details. The creatively designed stall attracted a steady flow of visitors and featured popular recipes, videos and demonstrations of a variety of wholesome and nutritious treats such as butter cookies and wholemeal cookies, prepared using 7 Star flour.
Customers visiting the exhibition, were able to enjoy discounts on the entire 7 Star range of retail products. Additionally, for the first time ever, a photo booth was set up, enabling fans to take free photos throughout the event. In an effort to connect and engage with their digital audience, SFML also conducted a live stream of the event on its social media channels.
Commenting on SFML’s sponsorshipof the Pro-Food Pro-Pack Exhibition, Kalinga Wijesekera – Head of Marketing and Communications, Serendib Flour Mills, said:“We were delighted to once again support the Pro-Food Pro-Pack Exhibition as a Silver sponsor of the event, which is the island’s largest and most recognized food, beverage and packaging exhibition. We have been a part of the exhibition for the last four years, and it continuously serves as an excellent platform for us to showcase our 7 Star product portfolio, and it also enables us to engage and interact with our valuable customers and clients, whilst building relationships with new clients as well. We look forward to supporting this all-important industrial initiative in the coming years as well.”
Serendib Flour Mills is among the leading flour mills in Sri Lanka and is a joint venture between Al Ghurair Foods (AGF) and Emirates Trading Agency (ETA). The company’s 7 Starbrand of flour has been nourishing the nation for nine years and embodies purity, innovation, quality, freshness, expertise, service and trust.
Serendib Flour Mills is committed to becoming the number one producer of wheat flour in Sri Lanka and the preferred flour supplier in international markets.
SFML launched operations with a state-of-the-art single-line capacity wheat flour mill in the Port of Colombo on 26 May 2008. Serendib Flour Mills has developed and implemented an integrated management system (IMS) based on ISO 9001:2008, ISO 14001:2004, BS OHSAS 18001:2007 and ISO 22000:2005 requirements. 7 Star Wheat flour is also the first Wheat flour brand to receive the prestigious SLS certification.
The system complies with applicable laws and regulations, international standards and codes, and best manufacturing practices in the areas of quality, environment, occupational health and safety and food safety.