Regular PickMe patron, Joanne De La Zilwa, took home a cash prize of Rs.1 million after she was adjudged as the lucky winner of ‘PickMe Waasi’ Grand Draw 2017, the three-month loyalty programme introduced for patrons of the tech-based taxi hailing company.
Kicking off for the first time in March 2017, ‘PickMe Waasi’ showered PickMe patrons with a plethora of giveaways for patrons who completed 100 rides with PickMe before June 10, 2017. During the three months that the programme was operating, 1,000 passengers received PickMe merchandise on a weekly basis while a further 100 passengers were awarded shopping vouchers each worth Rs.10,000.
Additionally, 10 lucky winners received iPhone 7s from PickMe as consolation prizes in the grand draw.
De La Zilwa received her grand award from PickMe Chairman Ajit Gunewardene at the PickMe Waasi awarding ceremony, which was held at Jetwing Colombo 7. The ceremony was also graced by PickMe Chief Executive Officer Jiffry Zulfer, PickMe board members, special invitees for Sri Lanka Police, PickMe staff members and winners of PickeMe Waasi.
Congratulating all the winners, Gunewardene said, “We have two sets of customers – the driver and the passenger. We are acutely aware that we must constantly exceed expectations of both sets to achieve success and continue to be the market leader. This is our sole aim; nothing else matters unless we can deliver excellence in the eyes of our customer. We will not rest until we achieve that goal.” Dananjani Ratnatunge, Mohomad Shafraz, Ishan Madumalitha, Ishani Fernando, Silmiya Mohamed, Asanka Samaraweera, Aynth Ali, Shyam Khan, Hamry Rafeek and Chaminda Janaka were the winners of 10 brand-new iPhone 7s while 10 other passengers were awarded with special prizes for their outstanding brand loyalty for the year 2016-17.
“Throughout the 12 weeks of gift giving, PickMe Waasi – the biggest and the first of its kind competition in Sri Lanka – created more than 14,000 lucky winners. Although on a more personal level, PickMe Waasi is also our way of expressing gratitude to some of our most loyal customers for their continued patronage. Moving forward we aim to further expand this initiative, while naturally working towards the continuous improvement of our platform and offering,” PickMe Chief Executive Officer Jiffry Zulfer added. As the largest organised taxi platform in Sri Lanka, PickMe currently services the Colombo region’s complete transportation needs and maintains a base of over half a million registered users of the PickMe app and a taxi fleet of over 10 thousand, including three wheelers, mini cars, cars and vans.