Micromax unveils Canvas 2 smartphone in Sri Lanka

Micromax Vice President and Head of International Business Sameer Kakar (centre) flanked by Metropolitan Director Sanjeev Ariaratnam (right) and Micormax Distribution Manager Sajeewa Hewagamage display Micromax Canvas 2 smartphone at the launch ceremony held at Taj Samudra. 
Pic by Pradeep Pathirana

By Supun Dias
Micromax Informatics, one of the largest smartphone players in the world, officially introduced its latest smartphone Canvas 2 to the Sri Lankan market recently.

The damage-resistant Canvas 2 has a five-inch HD screen, a 1.3GHz quad-core processor, 3GB of RAM, 16GB of storage that is expandable with up to a 64GB microSD card, 13MP and 5MP cameras, fingerprint recognition and a battery that can last up to 11 hours.

It comes with the latest Android 7.0 Nougat operating system, while its main camera also comes with enhanced features, including bokeh effect and panorama shot. 

Micromax Vice President and Head of International Business Sameer Kakar said that the aim is to get into the top three brands in the smartphone category in Sri Lanka. He was speaking at the launch ceremony, which was held at Taj Samudra Hotel. 

“We sell an average of three million mobile devices every month. The first Canvas phone was introduced in 2012 and it reinvented the way consumers looked at their smartphones. We are excited to bring our iconic Canvas 3 2017 edition for the Sri Lankan market and the user experience of this product will be delivered to our beloved consumers,” he added. 

Metropolitan Director Sanjeev Ariaratnam said, “We have a strong partnership with Micromax and so far we have sold over three million mobile devices in Sri Lanka. We are the No.1 in feature phones category and we are in the top four in the smartphone category and our aim is to be on the top three in the smartphone category. Micromax is launching the Canvas 2 at an ideal time, especially as we all witness how the smartphone marker is maturing faster and we are confident that the Canvas 2 will be a hit among the youth.”

The 1.3GHz quad-core processor on the Canvas 2 strikes the perfect balance between power and performance. Couple that with a powerful 3GB DDR3 RAM and immerse yourself in a world of ultra fast speed and lag-free multitasking. 

With a strong 3050mAh battery in an 8.5mm shell, never cut calls in the middle or stop playing the favourite songs on repeat, on Canvas 2. Forget the pins and passwords. Unlock the Canvas 2 with just a touch, thanks to its advanced 360° Identification Fingerprint Sensor. It also gives an extraordinary sight with 13MP rear camera that can bring about the perfect bokeh effect ad its unique 5MP camera with the latest in technology gives a superb clarity and pin-point focus.