Godrej Sri Lanka and Kandurata Industries exchange partnership agreement to market and distribute Mitu Baby products in Sri Lanka at the event held recently at SSC Grounds Complex.
Pic by Pradeep Dilruckshana
By Supun Dias
Godrej Sri Lanka has partnered with Kandurata Industries to distribute its internationally-acclaimed range of baby care products marketed under the brand of Mitu Baby to provide consumers the access to best of baby care.
Country Manager of Godrej Sri Lanka, Anurag Jain said that they are pleased to appoint Kandurata Industries as the distribution partner for all Mitu Baby products in Sri Lanka.
“We believe that Kandurata’s extensive distribution network and deep knowledge of the local market segment will help to leverage sales of Mitu Baby products. We want to enhance the bond of a mother and a baby. It is a very popular brand in many countries in this region, and we are hopeful of achieving new heights in the Sri Lankan market as well,” he stressed. The Mitu Baby product portfolio available in Sri Lanka includes milk bath, body and hair bath with honey milk, shampoo natural, soap, hair lotion, baby lotion, baby cream, baby oil and baby cologne. The product range encompasses bath, pre bath, post bath and freshening rituals.
Mitu Baby also offers products beyond the infant stage - for children as well as wipes for general purposes. Babies will experience no irritation and no induced delayed contact sensitization because it is a hypoallergenic product.
Deputy General Manager of Kandurata Industries Riza Thahir said that his brand’s extensive network across the country will help to reach every household with Mitu Baby products.
“Higher disposable incomes in the hands of consumers and the desire of a mother to give their infants nothing but the best of care and grooming will attract discerning mothers to reach out for Mitu Baby products,” he said.
Kandurata is also planning to invest in a factory in India in the near future and according to the management the deal is in the final stages.