Elephant House Cream Soda has won a remarkable 11th “Beverage Brand of the Year” at the recent SLIM-Nielsen People’s Awards 2017.
Interestingly, this win means that Elephant House Cream Soda has essentially dominated the top “Beverages” spot in each year consecutively, since the very first awards ceremony in 2006.
Furthermore, Elephant House Cream Soda was also fortunate to emerge victorious in the highly coveted “Youth Choice Beverage Brand of the Year” category, a result of its widely-accepted youthful image and popularity, solely maintained by the dedication and love of its excellent fans.
The SLIM-Nielsen Peoples Awards stand out because it is the public that acts as the ultimate judge, being able to rate their favorite brands, personalities, advertisements, films, tele-dramas, etc. and deliver their verdict. Selection of the winners was a result of a nationwide quantitative face-to- face survey covering males and females between the ages of 15 to 60, over a period of five months, using a structured questionnaire. The survey tapped all districts in the country including, the North and East, and was conducted by trained interviewers from Nielsen, who chose the districts, streets and households they visited based on a randomized selection methodology.
“We continue to cherish these hard-won accolades for our much-loved Elephant House Cream Soda, in this year’s People’s Beverage and People’s Youth Choice Beverage categories. And are especially grateful to our customers for these honours, as the People’s Awards 2017 is a true barometer of the opinions of everyday Sri Lankans where only the best and the brightest brands receive recognition”, said Daminda Gamlath, Head of Beverages at Elephant House, and Vice President at John Keells Holdings.