From left: CIM Sri Lanka Membership Development Manager Sanjay Hettiarachchi, CIM Sri Lanka Chairman Brian Selvanayagam, First Capital Holdings PLC Chief Executive Officer Dilshan Wirasekara and First Capital Holdings PLC Branding and Marketing Services Manager Nisansala Munasinghe
Renewing a successful working partnership of three consecutive years, a Memorandum of Understanding (MoU) was signed between The Chartered Institute of Marketing (CIM) Sri Lanka and First Capital Holdings PLC, committing to goals mutually benefiting both organizations and strengthening the respective brand identities in the market.
Commenting on the partnership, CIM Sri Lanka Chairman Brian Selvanayagam said: “We are honoured to partner with the investment bank, First Capital Holdings PLC. The cooperation is aimed at sharing industry insights through a series of initiatives planned throughout the year. We are grateful to First Capital’s continued support to help promote CIM and its activities in Sri Lanka.”
First Capital Holdings PLC Director/Chief Executive Officer Dilshan Wirasekara said: “We are pleased to collaborate with a renowned professional body such as the Chartered Institute of Marketing Sri Lanka. We are confident that this partnership will contribute in enhancing cross disciplinary know-how and the creation of new ideas, enabling us to maintain a competitive edge in the fast changing financial services industry.
CIM Sri Lanka is the first International branch of CIM UK and is proud to claim the largest membership outside the UK. CIM Sri Lanka has always campaigned for high professional standards, greater recognition for the profession and marketing excellence in Sri Lanka through education, training and development.
First Capital Holdings PLC is a full service investment bank providing a diverse range of advisory services and financial products. The company’s integrated business platform comprises four specialised areas - capital markets advisory, wealth management, fixed income and equities. The company is listed on the Colombo Stock Exchange and is rated A- by ICRA Lanka Limited.