The Ministry of Health has taken steps to ban all food products promoted through advertisements that include false information about their nutritional content.
A large number of such advertisements which give false details have been identified.
Agencies promoting such advertisements have already been called to the Ministry and have been cautioned about the gravity of the situation and have been warned that severe legal action will be taken if the advice was disregarded.
The Health Ministry official told reporters that the average consumer normally gets carried away and falls prey to such advertisements, which in the end leads him to discomforts including illnesses and monetary inconveniences.
Speaking further, the official said that the relevant products shall be subjected to serious tests to ascertain whether the products contain the nutrients and ingredients mentioned.
In the cases of milk products, such tests would be carried out to satisfy that the compositions declared are maintained, so that such advertisements can be used after receiving confirmation.
Comments - 16
auto Tuesday, 19 October 2010 02:11 AM
not only the advertising agencies, how about some of the leading stars ??? who promote various food items and beverages they too are responsible if the product is below the standard.
Ibnu Batuta Monday, 18 October 2010 01:20 PM
FANTASTIC. THE GOV IS TRYING TO DO SOMETHING SENSIBLE.
Lalindra Tuesday, 19 October 2010 02:27 AM
for how long?!!!!!!
Prasanna Tuesday, 19 October 2010 03:04 AM
Great ! Good Move....BUT unfortunaltely these ideas come at a flash end up with " Soda Bottle" fate.
Pandu Monday, 18 October 2010 01:56 PM
We have heard this before. But never got implemented. This was said before when both UNP & PA was in power in the past. Never walk the talk.
herath Monday, 18 October 2010 01:59 PM
until they get thier...
amal Tuesday, 19 October 2010 03:13 AM
I heard one friend of my telling that the milk products that advertise "Osteoporosis" about women is a big lie. Its a rare desese and nothing like in the advertisement.
Why aren't they remanded and all products removed from the shelves?.
Nilupul Monday, 18 October 2010 02:14 PM
GREAT!!! VERY GOOD MOVE!!
roshan raz Tuesday, 19 October 2010 03:43 AM
this is a good move by govt. i hope they implement it. they shoud make sure the officials are not corrupted. because anyone can get away with a bribe.
Aslam Monday, 18 October 2010 03:04 PM
Great & good Move....Kepp it up.....
Tm Abay Tuesday, 19 October 2010 04:27 AM
Tm Abay Tuesday, 19 October 2010 04:30 AM
Good move. Not only food should prevent the ads from creating fear in the public
JD Tuesday, 19 October 2010 04:45 AM
Honestly we thank the Ministry. we strongly trust you would put into action. We really appreciate the grading of groceries, bakeries & other food involved shops as A,B,C,D. Its really helpful for buying quality goods.
Oyage Podi Guru Tuesday, 19 October 2010 04:54 AM
I still say and again, "The products in question should be named."
jay Tuesday, 19 October 2010 05:04 AM
seems helth misinstry becomming real helth ministry. hope for the best!!!!
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