Facebook ends News Feed trial in SL, five other countries

2 March 2018 05:05 pm - 8     - {{hitsCtrl.values.hits}}

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Facebook on Thursday put an end to a test of splitting its signature News Feed into two, an idea that roiled how people consumed news in six countries including Sri Lanka, Reuters said on Friday.

The test began in October and took place in Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka.

It has quickly reduced website traffic for smaller media outlets, some of which had built their audiences on Facebook clicks.

The test created two streaming series of posts. One was focused on photos and other updates from friends and family, and a second was called an “explore feed.”

It was dedicated to material from Facebook pages that the user had liked, such as media outlets or sports teams.

The social media network decided to end the test and maintain one feed because people told the company in surveys they did not like the change, Adam Mosseri, head of the News Feed at Facebook, said in a statement.

“People told us they were less satisfied with the posts they were seeing, and having two separate feeds didn’t actually help them connect more with friends and family,” Mosseri said.

Mosseri said the company had also “received feedback that we made it harder for people in the test countries to access important information, and that we didn’t communicate the test clearly.”

Chief Executive Mark Zuckerberg has unveiled other changes to the Facebook News Feed in the past two months to fight sensationalism and prioritise posts from friends and family.

Facebook and its competitors are under pressure from users and government authorities to make their services less addictive and to stem the spread of false news stories and hoaxes.

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  Comments - 8

See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

 

 
  • ali Friday, 02 March 2018 06:30 PM

    See, even Facebook has decided where we should be placed along with.

    Ceylon Friday, 02 March 2018 06:46 PM

    Where is digital minister?.whats he doing?.face book is full of false news and racist violence creating news publishing by lankan criminals to cheat money from less inteligent overseas working lankan community.many publishing with their videis without any fear.lock up them and delete these publishings.

    Nonis Saturday, 03 March 2018 09:10 AM

    What do you mean less intelligent overseas working people ??? I’m sure you’re full of brains ..

    Nonis Saturday, 03 March 2018 11:05 AM

    And I suppose you are full of brains to say folks who are employed overseas are less intelligent ...

    Nonis Saturday, 03 March 2018 12:36 PM

    And you are full of brains I see ..

    Saman Friday, 02 March 2018 08:07 PM

    Yeah.. did not liked it at all. Painful to click two tabs to view two type of contents. Seems still the change has not been made. For the criticism of fake news, just unfollow the things you don't like to see. Simple.

    Nonis Saturday, 03 March 2018 09:40 AM

    And it’s a pity that none of messages gets posted on DM

    Five Sunday, 04 March 2018 10:37 AM

    Ban Facebook and it will bring the world peace


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