Unilever and MullenLowe ‘Most Awarded Partnership’ at Effies

Unilever Sri Lanka and MullenLowe Sri Lanka continued to prevail as the most awarded partnership in the history of the Effies in Sri Lanka.

The duo won Effie glory for their creative effectiveness yet again at the recently concluded Effie Awards 2016 where they received a Gold, a Bronze and two Finalists Awards for their engaging communications campaigns for Marmite, Rexona, Surf Excel and Vim, respectively.The event saw MullenLowe’s key global client Unilever being adjudged the ‘Marketer of the Year’ for the 3rd consecutive year, taking home two more Effie awards.

Working together for over two decades, both companiescontinue to create clutter breaking communications that engage consumersfor some of the country’s most loved brands including Sunlight, Lifebuoy, Signal, Astra, Knorr, Surf Excel, Rexona, Fair and Lovely, Vim, Flora,Axe, Lifebuoy Shampoo, Closeup, Domex, Marmite, Vaseline and Clear Shampoo.

“At Unilever, we place the consumer at the heart of everything we do. We constantly strive to build greater brand love and evolve our brands to continuously engage & delight consumers. All our marketing communications are built around our teams’ intimate understanding of consumers’ needs, wants and aspirations. These campaigns are instrumental in helping us engage audiences in a meaningful manner,” said Sharmila Bandara, Marketing Director – Personal Care, Unilever Sri Lanka. 
Makshoodh Meerasaibu, Marketing Director - Home Care, Foods & Refreshments and Pureit, Unilever Sri Lanka added, “Our transformational approach to brand management is the cornerstone of our ability to continuously innovate. It informs our every marketing decision and helps us engage our consumers. In this day and age even the best products need to inspire love in their target audience if they are to survive and that is exactly what we are able to do by leveraging consumer insights and creating effective marketing communications that allow us to connect with our audience and make them a part of the brand journey. Best is to be able to do great work with a great team at MullenLowe.”
“MullenLowe has ‘Creative Effectiveness’ in its DNA and our genetic and environmental influencers positively impact the creative culture of the organisation which is transmitted to brands, the results of which speak for themselves, year after year, at the Effies. We are very fortunate to have Unilever as a global client. Their progressive and innovative thinking complement our way of life at MullenLowe,” said Thayalan Bartlett, Chief Executive Officer (CEO), MullenLowe Sri Lanka.