MAS Holdings-Flex partner to drive innovation in wearable technology for clothing

From left: MAS Holdings Chief Growth Officer Nathan Sivagananathan, Flex VP Consumer Technology John Dwyer and Wearable Technologies Conference Founder Christien Stammel

MAS Holdings partners with Flextronics International Ltd, a leading Sketch-to-Scale solutions company that designs and builds intelligent products for a connected world.
With approximately 200,000 professionals across 30 countries, Flex partners with companies around the world to develop revolutionary new wearable technologies that accelerate and integrate the ‘Intelligence of Things’ into clothing and enable more natural, intuitive interactions between people and technology.
Earlier this month, MAS and Flex showcased a new collaborative technology integrated into clothing, at the WT | Wearable Technologies Conference at Fort Mason Centre in San Francisco.
The MAS-Flex partnership will also be extended to working with an ecosystem of independent third-party collaborators. The main areas of focus are developing new technologies, bringing new products to market and streamlining processes. This will be done by collaborating on the development of next-generation wearables and smart clothing that is optimized through innovations in technology, textiles and fabrics, Sketch-to-Scale product development offering a simplified development life-cycle for integration of next-generation wearable technology and improving supply chain efficiency for streamlined production, procurement and distribution.  
Flex President Consumer Technologies Group Mike Dennison said, “In addition to being a leading innovator in textiles and apparel, MAS has been a valued partner on many previous wearables projects Flex has worked on, including the Lumo Runproduct, launching later this year. We are looking forward to further expanding our relationship and collaborating on accelerating innovation in the wearables technology market.”
Lumo Runis an example of ‘smart clothing’ that combines fashion, technology and function, with the potential to be ‘every athlete’s portable running coach.’ The launch marks a collaborative initiative by LumoBodytech, MAS and Flex. The technology is based on sports biomechanics research on distance running done at Loughborough University in the UK. The study resulted in new knowledge on running technique and identifying key characteristics for ideal running form. MAS Holdings Chairman Mahesh Amalean said, “Global partnerships have always played a key role in MAS’s success, helping us move into new frontiers in process, product and technology. This exciting collaboration with Flex is the next iteration, enabling us to work together by integrating technology into apparel and delivering revolutionary products to the consumer.”